Cowbridge family jewellers · since the 1960s · father & daughter 01446 776 489 · 18 High Street, Cowbridge CF71 7AG
JRC Jewellery Cowbridge · since the 1960s
★ Cowbridge · since the 1960s · father & daughter · award 2023

Cowbridge family jewellers, since the 1960s.

JRC was started by Jonathan Mahoney at Merthyr Market in the 1960s. Sixty-plus years on, his daughter Rowena Mahoney, AJP-qualified and a Retail Jeweller Rising Star, runs the bench-floor at 18 High Street, Cowbridge. Father and daughter, one family name. Brown & Newirth bridal. Bespoke designed in CAD, cast in-house. Repairs across the counter.

Book a private viewing See a bespoke commission
Since the 1960s
Started at Merthyr Market
11 years
On Cowbridge High Street
4.9 ★
Google rating, sixty-plus reviews
Award 2023
Inspiring Independent Retail Jeweller
Father & daughter

Merthyr Market in the 1960s. Cowbridge High Street today.

18 High Street · Cowbridge CF71 7AG

1960s
Jonathan opens the stall at Merthyr Market
11 yrs
In Cowbridge, since 2012
2 gens
Jonathan and his daughter Rowena, on the bench-floor
2023
Inspiring Independent Retail Jeweller (Wales & Southwest)
What is on the counter

Four lines of work. One bench. Sixty-plus years of practice.

Bridal

Brown & Newirth engagement and wedding bands.

Brilliant, princess, baguette, pear and cushion cuts, set in platinum or 18ct gold. Every Brown & Newirth piece carries a manufacturer lifetime guarantee and a year of insurance bundled in at the point of sale, not a JRC promise alone. Half and full eternities. Sizing fitted across the counter; the wedding-band pairing tried alongside the engagement ring before either is bought, since the two need to sit flush.

Bespoke

Designed in CAD, cast at the bench.

A drawing, an heirloom, or a conversation across the counter. Modelled in CAD so the bezel, the claw spread, the shoulder taper and the inside profile are agreed before any metal is committed. Inherited stones kept and reset (not swapped). The model is shown in person, signed off, then cast. The customer who walked in with her mother’s rings and walked out with a bespoke wedding band is a story we hear back from often.

On the counter

Repairs, resizing and remodelling.

Chain and bracelet repairs, claw retipping, stone replacement and resetting, ring resizing both ways, rhodium plating, new clasps. The smaller jobs (a clasp, a sizing-down) often turn around on the same day. Stone replacements and shank rebuilds are quoted across the counter before the work begins. The Vale Life feature mentions the Cowbridge customers who walk in with a piece, a coffee from a Cowbridge cafe, and the work begun before either is finished.

Designer brands

Georg Jensen, Ti Sento, Deakin & Francis.

Georg Jensen for sculptural Danish silver and gold. Ti Sento for modern seasonal-stone pieces; JRC is an official Ti Sento brand ambassador, with allocations and seasonal-collection-first access that not every UK stockist receives. Deakin & Francis for luxury solid-silver cufflinks and bespoke signet rings in metal of your choice. Stocked in depth, not as token logo-grid placements.

From the counter, recently

Three pieces. Three customers. Three different weeks of work.

Commission a piece
platinum / brilliant
Brown & Newirth round-brilliant solitaire · platinum claw-set · lifetime guarantee bundled at sale
rose gold / baguette
Rose-gold half-eternity · channel-set baguettes · paired against a court-profile wedding band
heirloom / CAD
Heirloom commission · mother’s engagement stone reset into a daughter’s wedding band · CAD-modelled before cast
Heritage · Merthyr to Cowbridge

From a stall at Merthyr Market,
to a father and daughter on Cowbridge High Street.

The shop opens in the 1960s, when Jonathan Mahoney starts trading at Merthyr Market in the Welsh valleys. A stall at first, then a counter, then a name. Sixty-plus years on, the business is run with his daughter, Rowena Mahoney, who holds an AJP qualification from the National Association of Jewellers and was named to the Retail Jeweller Rising Stars 30 Under 30 in both 2020 and 2023. Eleven years on Cowbridge High Street. Two years at the new 18 High Street showroom, three times the size of the old one a few doors down. The same family. The same name.

We really love jewellery. We also love Cowbridge and the people who live here or visit our town.
Rowena Mahoney to Vale Life · Vale Life Magazine · 2023
Award · 2023
Inspiring Independent Retail Jeweller for Wales and Southwest

The independent retail jeweller award, judged on customer service, range and community standing. Wales and Southwest, 2023.

  1. 1960s
    Jonathan Mahoney starts the business at Merthyr Market. A father-and-jeweller building a reputation a stall at a time.
  2. 2012
    JRC moves out of Merthyr Market into a high-street shop in Cowbridge. The eleven-year stretch in the town begins.
  3. 2020
    Rowena Mahoney, AJP-qualified buyer, is named to the Retail Jeweller Rising Stars 30 Under 30. The second-generation handover starts in earnest.
  4. June 2023
    The shop moves a few doors down the High Street, from 40 to 18, tripling the footprint. “For more space, which has hopefully created a nicer ambience for our customers,” Rowena tells Vale Life.
  5. 2023
    JRC Jewellery is named Inspiring Independent Retail Jeweller for Wales and Southwest. Rowena is named to the Rising Stars list again.
  6. Today
    Father and daughter. Sixty-plus years, one family name. Eleven years on Cowbridge High Street, two years at the new 18 High Street showroom.
CAD-led bespoke
The customer sees the model on screen before any metal is committed.
Specialism

Bridal commissions where the stones already mean something.

Heirloom remodelling is the work we hear back from customers about the most. A grandmother\u2019s engagement stone reset into a granddaughter\u2019s wedding band. A mother\u2019s gold melted down and re-cast for her daughter. Three details a non-expert might not think to ask about, that we are uncommonly careful with:

  • CAD before cast. The bezel depth, the claw spread, the inside profile and the band taper are agreed on a rotating 3D model before any metal is committed. If the inherited stone is irregular, the seat is cut to it, not the other way around.
  • Four-Cs across the counter. Rowena is AJP-qualified by the National Association of Jewellers. Carat, colour, clarity and cut paperwork is talked through in person before a stone is committed to a setting. The certificate is yours to keep.
  • Brown & Newirth lifetime cover. The bridal collection ships with a manufacturer lifetime guarantee and a year of insurance bundled in at sale. Not a JRC promise alone; a manufacturer-level commitment your jeweller can fall back on if the worst happens.
From the Google review stream

Four-point-nine stars over sixty-plus reviews. The same three words come up.

We first met her about thirty minutes after getting engaged. She spent ages with us letting me try every different type on.
Katherine Riddell · engagement-ring fitting
I had my wedding band made out of my mum’s jewellery. She knew exactly what I wanted, brought my vision to life.
Ellie Crompton · heirloom commission
Repair on my diamond solitaire mount, minimum of fuss and returned cleaned.
helen quinn · repair
Start a conversation

Tell us what you have in mind. We will reply from jrcjewellery@hotmail.com the next working day.

Whether it is a repair you can drop into the shop, an heirloom you would like remodelled, a Brown & Newirth bridal pairing you want to try, or a piece you would like commissioned from a sketch, send us the details below. A photograph of the piece, if you have one, is the single most useful thing you can include.

Or call the shop
Tuesday to Saturday, 10:00 to 16:00. Closed Monday and Sunday.

A photograph of the piece, if you have one, is the single most useful thing you can include. Attach it to the reply once we are in email.

Visiting Cowbridge

Eighteen High Street. A few doors down from the Bear, opposite the old town hall.

The shop
18 High Street
Cowbridge CF71 7AG
  • • A few doors down from the Bear Hotel.
  • • Opposite the old Cowbridge Town Hall.
  • • Two minutes from the Cowbridge Physic Garden.
  • • High-street parking on Eastgate, free for the first hour.
  • • The new premises since June 2023, triple the old footprint.
01446 776 489
Hours
  • Mon Closed · At the bench, by appointment
  • Tue 10:00 to 16:00
  • Wed 10:00 to 16:00
  • Thu 10:00 to 16:00
  • Fri 10:00 to 16:00
  • Sat 10:00 to 16:00
  • Sun Closed

Private viewings outside hours by appointment for bridal commissions. The bench day is Monday, by appointment for the larger bespoke jobs.

18 High Street, Cowbridge CF71 7AG. Three minutes walk from the Bear, opposite the old town hall. Open in Google Maps ↗
Questions we hear most

Five things customers ask first.

01 Are JRC bridal rings covered by a manufacturer guarantee, or only by JRC?

Both. Every Brown & Newirth piece, which is our headline bridal collection, carries a manufacturer lifetime guarantee and a year of insurance bundled into the price at the point of sale, not a JRC promise alone. On bespoke commissions designed in-house, JRC covers workmanship and stone-setting integrity. The paperwork is across the counter when you collect the piece.

02 I have a stone from my mother’s ring. Can it go into a new piece?

Yes. Heirloom remodelling is one of the things we hear back from customers about the most. The stone is examined first; if it is sound, we design in CAD around it, show you the model on screen before any metal is committed, and reset by hand at the bench. The metal in the original piece can be melted and used too, if it suits the new design. Ellie’s wedding band, made out of her mother’s jewellery, is one of the pieces we keep coming back to.

03 Do you do repairs while I wait?

Often, yes. Smaller jobs (a new clasp, a sizing-down, a chain link) turn around the same day, sometimes while you walk over to a Cowbridge cafe. Larger work (a shank rebuild, a stone replacement, a claw retip on an inherited setting) is quoted across the counter before we begin, and timed against any other commissions on the bench that week. The shop is closed Mondays and Sundays.

04 Why is JRC a Ti Sento brand ambassador, and what does it mean for me?

Ti Sento, the modern Dutch jeweller known for seasonal coloured-stone pieces, names one ambassador per region. The status means we receive new-collection allocations earlier than most UK stockists, and we get the seasonal sample stock so you can try a piece on the day it lands rather than ordering blind from a catalogue.

05 Do you grade your own diamonds, or send them out?

Rowena holds an AJP qualification from the National Association of Jewellers. Stone selection is led by the four Cs (carat, colour, clarity, cut) across the counter, with certificate paperwork talked through in person before the stone is committed to a setting. Larger certified diamonds are sourced to specification, usually within days.